Through this labelling customers are directed to better recycling decisions
Through its membership with the Australian Packaging Covenant Organization (APCO), Woolworths, in a partnership with leading environmental organization Planet Ark, is the first Australian supermarket to commit to adopting the ARL (Australasian Recycling Label) across its Own Brand range. Customers are supported in the disposing of packaging correctly and efficiently, through this labelling.
Research shows customers are often unsure what packaging can and cannot be recycled and the rollout of the ARL is in response to this.
Developed by Planet Ark, the new labelling system, highlights what needs to be done with each piece of packaging to ensure the right elements end up in recycling and those which can’t are correctly disposed of.
“At Woolworths we are committed to taking our environmental and community responsibilities seriously. This is one part of that commitment to minimize our impact on the environment and encourage recycling,” said Woolworths Food Group Head of Sustainability Adrian Cullen. “By partnering with Planet Ark we are making it easier for them to understand how to dispose of the packaging correctly. Using the ARL is a clear and easy way for them to do this and hopefully will lead to more recycling.”
“We congratulate Woolworths for being the first major supermarket retailer to commit to adopting the ARL across all their own brand products. Some things we think can be recycled can't be, while some packaging continues going to landfill when it can be recycled. That’s why we developed the ARL; an evidence based and standardized labelling system. It enables people to make better recycling decisions and put their packaging in the right bin,” said Paul Klymenko, Planet Ark CEO.
Woolworths Own Brand products have begun to present the labelling. As packaging is refreshed and updated, it will continue to be added to other products.
The supermarket had earlier this year committed to phase out the use of single-use plastic bags across stores nationwide and the launch of the ARL on Woolworths Own Brand products follows this move. PWKD15112017