Thailand: Philips Lighting Promotes Green Energy
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Tuesday, 29 April 2008 |
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Philips, 7 Eleven Thailand, the Provincial Electricity
Authority (PEA) and the Metropolitan Electricity Authority (MEA) are
offering eight- and 14-watt compact fluorescent bulbs made by Philips
for Bt75 each at 4,300 7-Eleven convenience stores.
The "Saving Energy, Saving the World" programme is expected to help
save 42.5 megawatts of electricity and 217 tonnes of carbon-dioxide
emissions.The bulbs are said to not only help reduce energy consumption but also electric bills and global warming.
Chairman
and CEO Prakorn Makjumroen said yesterday he expected the scheme to
reach 1 million families nationwide through printed media, radio
stations, points of sale at 7-Elevens, banners at PEA and MEA offices
as well as PEA and MEA electric bills. All 7-Eleven customers who buy the bulbs can get a Bt10 soft drink for free.
Prakorn said people in Bangkok tended to know more about the benefits of using energy-saving bulbs than those upcountry. Compact
fluorescent bulbs account for 40 per cent of the overall Bt6-billion
lighting market, followed by fluorescent lamps at 35 per cent, he said.
The energy-saving bulb market already has many
competitors and as consumers are using more of them, the market is
consistently growing at 15-20 per cent annually, compared to 5-7 per
cent for the fluorescent-lamp market, he added.
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