USA: Gulf Launches GulfCard Loyalty Program
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Wednesday, 06 March 2013 |
Gulf Oil has launched its new GulfCard Loyalty programme in a bid to help its 2,500 Gulf-branded fuel service stations drive sales and build customer loyalty. The programme allows retailers to establish their own “instant savings” discount levels for customers who use the GulfCard when they purchase gasoline.
“We are very pleased to be ramping up our GulfCard loyalty program to benefit our high quality network of branded Gulf stations across the country,” said Gulf Oil Senior Vice President and Chief Sales and Marketing Officer Rick Dery. “These easy-to-manage programs give Gulf owners and operators effective ways to increase their revenue by attracting new customers and building stronger relationships with existing patrons. In addition, the promotions are easily adjusted to meet changing market conditions.”
The GulfCard also eliminates two-tiered pricing and carries no processing fees for GulfCard transactions, including gasoline purchases, repairs and in-store merchandise.
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