USA: Citgo Sets 18 Marketer Roundtable Meetings for 2012
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Tuesday, 31 January 2012 |
Citgo Petroleum has announced plans to hold 18 roundtable meetings for its marketers during 2012. The meetings, scattered throughout the firm’s marketing area, will be an opportunity for marketers to learn about new programmes and plans being introduced by the company.
The programmes to be highlighted at the roundtable include a new rewards program using Visa's real-time messaging platform to help increase store traffic, volume and sales, an enhanced mystery shop program, Trimark of Excellence, which includes new rewards for compliance and new fines for non-compliance, and a new internal microsite for retailers. The company’s President of Supply and Marketing, Gustavo Velásquez, also noted that the event gives marketers the chance to offer their feedback to the company. “Many of these new programs and enhancements to existing programs came from their valuable feedback,” he said.
Citgo added 13 new marketers and 445 new fuel service stations to its portfolio during 2011, and also adopted a new brand image. “No doubt the highlight of 2011 was the continued excitement regarding our new image, as about 1,500 locations adopted the new, vibrant look,” said Velásquez.
PetrolWorld 31012012
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