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Puma Energy, Castrol, Extend Partnership to Central and South America

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Wednesday, 06 February 2013
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Puma Energy and Castrol have announced a new strategic alliance to market Castrol automotive lubricants in Central and South America. The agreement builds on a partnership formed in 2010, under which Puma exclusively distributes Castrol’s lubricant brands in Angola, Botswana, Democratic Republic of Congo, Namibia, Malawi, Tanzania, and Zambia.

The new partnership will entail the supply of Castrol’s latest generation lubricants for conventional gasoline passenger vehicles, as well as oils and lubricants for fleets and commercial vehicles. Puma Energy’s fuel service stations and Castrol’s distributors across Belize, El Salvador, Guatemala, Honduras, Nicaragua, Panama, and Paraguay will jointly market and drive sales of Castrol GTX®, Castrol Magnatec® and Castrol EDGE® lubricant brands.
 
 “The fast growth that Puma Energy has experienced in the last decade, and our successful relationship with Puma Energy in Southern Africa, were key determinants of the decision to form a strategic alliance in the Americas,” explained Scot Clark, Vice President Castrol Caribbean, Central and South America. “The synergies of these agreements naturally complement our own plans, and represent very attractive market penetration opportunities for Castrol,” he added.
 
Serafin Ruiz, Chief Operating Officer for Puma Energy Americas, also spoke of the fit between the Castrol and Puma Energy brands “Puma Energy delivers high-quality fuels, safely, swiftly, reliably and at a fair price. The company is growing exponentially across the world, particularly in fast developing economies and usually in the same markets where Castrol has equally ambitious growth plans,” said Ruiz.
 
In addition to local customer events throughout 2013, Castrol and Puma Energy have together agreed to invest in cross-marketing and promotional efforts to support the sale of Castrol’s automotive lubricants in the region. Separately, Puma Energy and Castrol have entered a distributorship partnership to jointly serve power generation customers in six Central American countries.
 
PetrolWorld 06022013

 
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