Gilbarco Veeder-Root has announced that it has teamed up with software solutions company Odysii to offer its new Purchase@Pump to fuel retailers. The new product, which works with any existing point-of-sale system, allows customers to pre-order goods from the pump while fuelling. The companies say that the technology has the potential to save retailers time and money, while increasing footfall and sales.
“This partnership marks the future of the c-store. Our goal is to drive customers into the store and make it easy for loyal c-store shoppers to buy their favourite items,” said Travis Bouck, Gilbarco’s Vice-President of Marketing in North America. “As an added benefit, Purchase@Pump is a one card-swipe transaction, which means our retailers see lower transaction fees.”
“Gilbarco Veeder-Root is the perfect partner to bring our upselling solution to the forecourt. The large-screen format of the Gilbarco Encore 700 S allows Odysii to deliver rich multimedia promotions to maximise sales,” commented Odysii’s co-founder and chief executive Adi Eyal.
The system is also capable of recognising customers and adjusting its offering to them accordingly. Gilbarco says that the technology – in combination with its Encore pump range – can independently augments offers based on the time of day, weather and even a specific customer’s past purchases.
PetrolWorld 11102012