Wales: Soccer Stars Kick-off Texaco Fuel Launch in UK

                                                                                         Motorists using more than 25 Texaco service stations in and around Cardiff are the first in the UK to benefit from Techron®, which will be available in the supreme unleaded petrol and diesel fuels.    With Cardiff City riding high in the Championship football league, a large crowd gathered to meet with their favourite players, receiving autographs and free Texaco mini-footballs. Free Techron® fuel vouchers were also up for grabs.

Welsh international Joe Ledley said: “The Texaco brand has been supporting Cardiff City through its sponsorship of the Championship for the last two seasons and when they contacted us to say that they were choosing Cardiff for the UK launch of Techron®, we were glad to give our support.”

The launch of Techron® follows hard on the heels of the launch of the new Texaco service station image with Cardiff again chosen as the first place in the UK to benefit from the new look, including improved lighting and a colour change in canopy lettering from red to white.

 Brian Worrall, UK Country Chairman for Chevron said: “Cardiff and South Wales in general are a really important market for us and our customers will know that whenever they see the ‘with Techron®’ logo at Texaco stations, they know they will receive high quality fuel.”

Recognising that clean engines run more smoothly and are more efficient, the Techron® fuel additive can increase your diesel engine’s efficiency by helping to prevent deposit build-up on fuel injectors. For petrol engines, it will help keep intake valves and other fuel system components clean and minimise the build-up of harmful combustion chamber deposits, which can lead to higher emissions and cause engine knocking or loss of power during acceleration.  Chevron, owner of the Texaco brand, is also working on making Techron® available to customers in other areas in due course.

The introduction of the Techron® and Techron® D fuels additives, as well as the new Texaco image, are part of the company’s Shining Star programme which aims to build on the strengths of Texaco’s 90 year heritage in the UK and cement Texaco’s reputation as a premium brand. The programme also includes investment in the company’s facilities, an integrated marketing campaign to promote the brand as well as enhancements to the support package offered to independent Texaco retailers to help them to meet the needs of their local customers.

 PetrolWorld 031109