Wales: Cardiff Chosen for New Texaco Service Station Image

A service station in Cardiff has become one of the first locations around the world to incorporate Chevron's new Texaco service station image.  The Texaco 2020 image is part of the group's Shining Star programme, which plans to build on Texaco's long heritage and reputation in Europe.

                                                                                                                            Chevron has announced that Cardiff has been chosen as one of the first locations worldwide for the launch of its new Texaco service station image. The new design has a more modern, fresher look, with improved lighting and a colour change in canopy lettering from red to white. In total, more than 25 sites in and around Cardiff will benefit from the new brand image.

The new Texaco image is part of the company’s Shining Star programme which aims to build on the strengths of Texaco’s 90 year heritage in Europe and cement Texaco’s reputation as a premium brand. This improvement in the service station image is part of a comprehensive programme which includes investment in the company’s facilities and fuels supported by an integrated marketing campaign. In addition, enhancements have been made to the support package offered to independent Texaco retailers to help them to meet the needs of their local customers.

Brian Worrall, UK Country Chairman for Chevron said: “With our refinery in Pembroke, fuel terminal in Cardiff, and more than 130 Texaco service stations and fuel distributors in Wales, we are one of the largest private sector employers in the Principality and so it made sense that Cardiff would be one of the key locations for the launch of our new Texaco site image.”

Already the refreshed look of the sites is going down well with customers who appreciate the clearer signage and brighter lighting. Kurt Williams, owner of the Texaco St Mellons Service Station on Newport Road said: “We’ve had a lot of people comment positively on the new look for our site and there’s definitely been an increase in customers since we introduced the new brand image.”

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