UK: Mabco Petroleum Employ Indigo Media
|
|
|
|
Tuesday, 27 October 2009 |
|
Mabco Petroleum have chosen to install Indigo Media at Lancashire
Hill in October to utilise media screen hardware already in place.
This single screen solution is optimally placed to promote its high
margin coffee to go offering and fresh convenience produce of this
Londis branded c-store.
The installation came about because Usman, Managing Director of
Mabco Petroleum, found a solution with Indigo Media helped to resolve.
Usman’s media screen in-store was blank; the company he bought it off
was no longer around to provide him with content. He spoke to Indigo,
his EPoS technology provider, and found that he was able to run content
using the existing screens and PC for under £50 per month (after
initial setup).
Indigo Media features multi-channels; different content on different
screens, timed promotions; automatically changing at pre-set times of
the day, RSS feeds and live local and national weather and traffic
news. With new content instantly updated via broadband and screen
hardware being reasonably priced it really is easy for c-store and
forecourt operators to benefit from media advertising and improved
in-store ambiance.
Usman is delighted with the new solution ‘our fresh coffee to go
offering is a USP in this area and the new screen content is the ideal
solution for maximising awareness of this. I’m looking forward to
seeing how sales rise and adding new promotions to the screen in the
near future.’
Billy Tank, Managing Director at Indigo Retail Technology adds
‘installing this solution for Mabco was quick and straightforward, we
were delighted to be able to help Usman utilise his existing hardware
effectively.’
PetrolWorld 231009
|
