New Strategies From KSS for Handling Reduced Fuel Demand

The white paper, titled 'Adapt Fuels Pricing to Changing Customer Behaviour', tackles the reduced demand for fuel experienced by many fuels retailers, giving retailers a step-by-step guide on using pricing to maximise site revenue.

High fuel prices, restricted supply and the credit crunch have contributed to a gradual change in consumer purchasing habits. The overall impact is a significant decrease in their demand for fuels as customers find ways to travel less frequently. The effects are being felt in both fuel sales and in the store, where sales are falling as customers visit less often. This has impacted fuels retailers in terms of fuel volume and revenue targets and in lower sales in store.

Mark Hawtin, VP business development at KSS, commented, 'KSS has a wealth of specialist fuels pricing experience spanning over fifteen years. We hope our new white paper helps fuels retailers to address the challenges of recent changes in customer behaviour.'

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