Ireland: Maxol & Henderson Agree 5 Year Deal
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Thursday, 10 September 2009 |
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Maxol petrol retail and Henderson Group who have the Spar Franchise in
six counties of Ulster, have agreed a five year deal for the Spar
c-store brand on Maxol company owned service stations.
The deal is understood to be valued at st£200m (€227m) and involves
29 Maxol service station c-stores being branded as SPAR outlets. The
move follows an initial trial of the SPAR franchise at a number of
Maxol sites in late 2005. As part of the deal Maxol will provide
petroleum fuels to 13 service stations owned by the Henderson Group
which will be -branded with the distinctive Maxol blue and yellow
service station brand.
Both Maxol and the Henderson Group are locally owned family run
businesses, which despite the economic downturn have continued to
invest in their businesses. Patrick Doody, Sales and Marketing
Director, Henderson Wholesale, said: “This deal is excellent news for
our business, allowing us to expand our portfolio of SPAR stores
throughout the Ulster Province alongside our fuel partner Maxol. The
combination of two strong brands, SPAR and Maxol, will result in a
first-class convenience store and service station solution for the
consumer. We look forward to working together on this project and
bringing all the benefits of the SPAR brand to these sites.”
The family-owned business Henderson Group own the SPAR, EUROSPAR, VIVO
and VIVOXTRA store franchises in six counties of the Ulster
Province. The Henderson Group supply over 400 and have
an additional 70 coco outlets of their own made up of service
stations and c-stores.
PetrolWorld 090909
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