France: New Total Access Service Station Network Officially Announced

Total  Oil has announced the introduction of  Total Access, a new service station concept combining low prices and premium Total-branded fuels and services, in France. The Total Access concept will be developed over time to create a network of 600 fuel service stations.

Photo: Courtesy of Total Oil - artists impression

 This will be made up of around 300 existing Total-branded outlets, selected for their ability to handle the higher traffic generated by lower prices while maintaining their standard of service.  The balance of numbers will be created from the Elf-branded service stations, which already deploy a low-cost strategy, but thanks to Total access concept will now be able to offer products and services, such as Excellium fuels and GR cards, previously only available at Total service stations.

The Total access concept is the culmination of a lengthy trial period conducted at around 40 fuel service stations in France. It reflects the Group’s commitment to more effectively serving consumers and expanding the range of services offered to professionals.

“The new concept is unique in fuel marketing in France,” commented Michel Bénézit, President of Total Refining & Marketing. “In addition to attractive prices, Total access service stations will offer the products and services on which Total’s network has built its reputation.” Total access outlets will be located wherever the potential customer base has been deemed large enough to support low prices. They will be easy to recognize with their new, distinctive, contemporary visual identity. Two prototypes will begin operating in the Ile-de-France region in October 2011.

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