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More than 40 of Europe's leading oil companies have joined forces
through the European Petroleum Industry Association, to run a
pan-European consumer awareness campaign on the efficient use of
transport fuels.
The "Save more than fuel" campaign, which offers consumers simple tips
for driving more efficiently, was launched simultaneously in 29 European
countries at the end of beginning of the month. It represents the first time the
European oil industry has united to engage with consumers in such a
public initiative.
All 17 EUROPIA members are participating in the campaign, which has
been developed in partnership with the European Commission and is
championed by Energy Commissioner Andris Piebalgs, and supported by
Vice President of the Commission Jacques Barrot.
In addition, 25 petroleum companies have been mobilised via
the National Associations to join the campaign. The
initiative is in line with the European Union's commitment to reduce
CO2 emissions and focus on energy efficiency.
The campaign involves over 45,000 petrol stations across 29 European
countries. Around 30 million leaflets with 10 driving tips will be
distributed to road users at the participating petrol stations.
Additional promotional materials featuring the campaign's theme and
tagline are also being displayed to raise consumer's awareness.
A website www.savemorethanfuel.eu has also been created to help
consumers understand how to drive more efficiently through humorous
animations of the driving tips. All the materials have been translated
into 24 different languages.
Countries participating in the campaign include: Austria, Belgium,
Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Finland, France,
Estonia, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania,
Luxemburg, the Netherlands, Norway, Poland, Portugal, Romania,
Slovakia, Slovenia, Spain, Sweden, Switzerland and the United Kingdom.
The ultimate objective of the campaign is to drive behavioural change
to "save more than fuel"
PetrolWorld 080608
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