Denmark: Reitan Rebrands Service Stations as Uno-X
|
|
|
|
Thursday, 24 September 2009 |
|
All 53 YX service stations in Denmark will be rebranded as Uno-X sites and have a franchised Uno-X c-store.
Over 750 service stations are operated by YX Norway and YX Denmark . Uno-X is part of the Reitan Group. The Reitan Group
is a Norwegian wholesaler and retail franchiser. Included in its
portfolio is REMA 1000, 7-Eleven, HydroTexaco(YX), Easy24, Narvesen,
Spaceworld and Pressbyrån. The company has most of its 1,979
stores in Norway, but also some in Sweden, Denmark and Latvia.
The current rebranding of YX in Denmark goes back to a deal that was
signed in August 2007 between Shell & Reitan Gruppe in Norway(see
PetorlWorld Archives link below)
PetrolWorld September 2009
5 June 2009 - PetrolWorld Retail Focus : Reitan Group of Norway
28 August 2007 - Shell & 7 Eleven Franchise Agree Future Branding Strategy
23 August 2006 - Scandinavian C-stores Get The "Go' to Sell Airline Tickets
11 July 2006 - Norway: Hydro Texaco Bought by Reitan Group
|
