Automechanika: Gilbarco Veeder-Root and Scala Display New Multimedia Technology in Dispensers
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Friday, 17 September 2010 |
 Gilbarco Veeder-Root has partnered with Scala, whose digital signage solution drives server based multimedia with the new slim line head for the SK700-II. With the new Scala-powered content, oil companies and retailers will benefit from an integrated offering that enables high quality advertising and multimedia messages at the forecourt.
 “By working with Scala, Gilbarco Veeder-Root will offer
customers a seamless indoor to forecourt digital signage and advertising
experience by coupling the breakthrough technology of our FlexPay
payment engine with Scala’s leading digital signage platform. The
combination is sure to drive greater in-store traffic and therefore
increase profitability,” said Fabrizio Tarlini, Marketing Director for
Retail Solutions.
“We are privileged that Gilbarco Veeder-Root has selected Scala to
enable digital signage in its innovative FlexPay platform,” said Oscar
Elizaga, vice president, EMEA for Scala. “We are now actively working
with Gilbarco and Scala’s worldwide network of partners in several
significant projects.”
PETROLWORLD 16/09/2010
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