USA :Fuel Stop to Rebrand In-Store Restaurant
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Friday, 26 February 2010 |
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Fuel Stop, owned by Winwood Hospitality Group, Inc. of Morrisville, has
hired Raleigh-based vitalink, a creative + strategic marketing think
tank, to brand its new grab and go restaurant inside their store at
Brier Creek.
The new restaurant, the Rude Rooster, will offer travelers a
quick-serve alternative to fast food restaurants. Entrees will be
reasonably priced, hot, and ready to go. “The Rude Rooster will serve
our customers who stop to fill their tanks or pick up items at the
convenience store,” says Amit Patel, President of Winwood Hospitality
Group. “The Rude Rooster restaurant will allow them to combine a
necessary trip with a grabbing a tasty and hot meal quickly so they may
get back on the road.”
“We have partnered with vitalink in the past to create memorable brands
for our company,” Patel continues. “The Rude Rooster will take the
concept of a gas station/convenience store to the next level. We’re
excited to work with vitalink on making this new concept a reality.”
Winwood Hospitality Group, Inc. owns and operates a number of
properties in the Raleigh area and is developing several others,
including the Embassy Suites Brier Creek scheduled to open in May of
2010 and a 154 room Hilton Garden Inn and a 135 room Hampton Inn &
Suites at Crabtree Valley.
CstoreWorld 250210
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