USA: Bodega Association Promoting 7-Eleven
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Friday, 28 September 2012 |
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The Bodega Association of the US has said that it is assisting retailers that want to convert their stores to the 7-Eleven brand after the chain decided to invite non-franchised operators to join. The association made its decision to back 7-Eleven at a meeting held in Manhattan, it said.
“In the street, people are talking about 7-Eleven,” said the President of the Bodega Association of the US, Ramon Murphy. “Some people agree, some people do not agree. The main thing is, let’s educate members; let’s be prepared for competition. If you want to be 7-Eleven, great, you don’t want it, I’ll help you too. We want to keep the bodega in New York.”
As of yet no bodega owners have signed up for the programme, though nine non-bodega retailers have. Some have expressed concern that the programme could put them out of business due to the pre-existing popularity of the 7-Eleven brand.
7-Eleven has more than 100 stores across New York, and is set to open another 12 this year.
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