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Emirates General Petroleum Corporation "Emarat" participates in the
Franchising Middle East 2010 Exhibition this week to promote its
trademarks "Freshplus", "Bakeria", and "Café Arabicca".
 Dr.
Rahma bin Mohamed Al Shamsi, Retail Sales Manager at Emarat,(see Photo)
emphasized that the Corporation endeavors to choose unique products
that are launched under a trademark, within its policy and continuous
efforts to innovate services that distinguish it from other competitive
companies. He added that Emarat always seeks to respond to its
customers' needs and expectations through the provision of quality,
quick and comfortable services by carefully selected staff.
Dr. Al Shamsi also said that Emarat sees the Franchising Middle East
Exhibition as an opportunity to promote its trademarks in a way that
serves the Corporation's objectives, saying that such exhibitions
provide unique opportunities for Franchise owners to share experiences
and good ideas, show their products and services and explore regional
business development chances, in addition to enhancing their presence
in the regional and local markets.
He further clarified that the main aim of Emarat's participation in
this exhibition is to meet with investment groups that would like to
start up successful and guaranteed ventures, and to acquire franchised
trademarks within set terms and conditions, the most important of which
is the commitment to high criteria of integrity, in addition to the
ability to work within a unified system and establishing a stable
financial system, high ethical practices, and experienced managerial
standards that guarantee the development of these trademarks.
Dr. Rahma said that the success of the trademark depends on its support
system and marketing and promotion schemes. As such, what gives
Emarat's trademarks strength is that they are encompassed under the
umbrella of well established and credited corporation, in addition to
that these trademarks provide high quality services and products. The
operations are also enhanced by a strong infrastructure, comprehensive
operation procedures, training programs, marketing plans and
promotional offers, all factors that make franchising such names a good
and profitable investment.
The trademarks that are showed by the Corporation in Hall 8, suite C6
at the exhibition, include "Fresh Plus", which is a new chain of
convenience stores considered to be a modern approach to shopping, with
focus on comfort and high quality. Also participating is "Bakeria",
which is the first of its kind in the Middle East, and it is a chain
that provides a wide selection of snacks and foods.
The third Emarat trademark is "Café Arabicca", which complements
Bakeria in the Corporation's service stations, as it offers fresh and
rich coffees and drinks.
CstoreWorld 010310 Source: Eye of Dubai
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