Indomaret plans to open 1,000 new outlets and grow its total sales by 30% to Rp23.4 trillion in 2012. Wiwik Yusuf – Marketing Director for PT Indomarco Prismatama, which runs Indomaret – made the announcement at a press briefing in Jakarta.
The expansion, said Yusuf, will be powered by rising consumer purchasing power nationwide. “We have a population of more than 200 million people, while there are only around 12,000 existing minimarkets. We see a big potential for growth,” he added. To support the growth, three new distribution centres will also be built in Bali, Riau and Samarinda, adding to 16 existing centres.
The estimated cost of opening an outlet is estimated at Rp350m, while building a distribution centre costs an estimated Rp 150bn. Yusuf said that the company would try to increase the contribution made by its franchisees to the outlet operation from 36% to 40%. At present, franchisees are required to spend Rp350m to cover a five-year franchise fee, staff training, operational standards, goods and goods delivery. However, this excludes costs associated with land and building.
According to the Indonesian Retailers Association (Aprindo), total retail revenue is expected to grow by 15% to Rp138tr, as a rising middle class compensates for the global downturn.
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