Thailand: PTT to Develop Retail Format
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Tuesday, 28 September 2010 |
PTT plans to expand its retail
business beyond the traditional fuel service stations. This would
include locations outside its current distribution and retail network.
Prajya Phinyawat, chief operating officer for the petroleum downstream business sector says the company aims to open its retail business under the Jiffy mini-mart, Jet store, and Café Amazon brands in office buildings and shopping centres next year, in addition to PTT's fuel service station network.
PTT launched the new formats of Jiffy Market and Cafe Amazon at its Energy Complex Building on Vibhavadi Rangsit Road. "As we have been working in the oil retail business, we believe other retail businesses like coffee shops will be very supportive to our core operation," Mr Prajya said. PTT plans to open more Cafe Amazon shops, bringing the total to 500 by year-end from 470 at 1,200 fuel stations nationwide.
The oil and gas conglomerate aims to sell at least 20 million cups of coffee this year or more than 100 cups per outlet per day. It expects to offer full Cafe Amazon franchises to interested investors next year. PTT now manages about 10% of the outlets and the balance are managed by investors, with PTT supplying raw materials.
PTT and its partner Green Spot Co, the manufacturer and distributor of Vitamilk soya drinks, have joined to launch a new campaign for Cafe Amazon to lift sales during the vegetarian festival in October. Three new beverage menus using Vitamilk will be introduced at Cafe Amazon outlets. Chanit Suwanparin, Green Spot's marketing general manager, said the soya milk market was growing about 6% annually since more consumers are looking for healthy products.
PETROLWORLD 27/09/2010 Source: Bangkok Post
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