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Philippines: Petron Corp Develops Unigue “Bulilit” Service Stations

Print E-mail
Saturday, 22 August 2009
Petron Corp. has opened its low-cost micro refilling stations to interested investors called Petron "Bulilit" Stations, the retail outlets would cost somewhere between a few hundred thousand to more than a million pesos to put up.

The final amount, however, would depend on the market potential of an area where a proposed Bulilit station would be put up and the working capital needed for the design of the facility.  The proposed new stations will have only two to three pumps and are smaller than heretofore Petron stations.  The new stations would be put up in areas deemed by the company as "pioneer growth" locations that may have relatively small demand at present but have a great potential for growth.

Petron's new concept station offers investors a low cost alternative to develop service station outlets under a major brand. Industry sources said that typical stations that carry big-ticket brands usually run north of P5 million with returns estimated to take several years to plow back, depending on location, customer volume and cost.

Petron has the largest number of retail outlets in the country with over 1,300 stations. It is also the biggest local refiner with a capacity to process 180,000 barrels of crude per day.  Its Bulilit station is part of the 200 stations the company aims to put up until the middle of next year. The expansion program was unveiled in June (See PetrolWorld Archives)  after its earnings hit the red because of volatile oil prices.

PetrolWorld 200809

 

 
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