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Malaysia: Shell Retail Celebrates FuelSave With Customers

Print E-mail
Wednesday, 27 January 2010
Shell recently organised a special event party to celebrate the Shell Cash Contest grand prize winners who each walked away with RM100,000, simply by filling up a minimum of RM30 petrol at participating Shell service stations.

Azman Ismail, the new managing director of Shell Malaysia Trading Sdn Bhd’s, gave recognition to the unwavering support from Malaysian motorists, especially since the launch of its latest breakthrough fuel. The new fuel, Shell FuelSave 95 and 97, was introduced in October. “Shell has a long and proud history of continuously investing in research and development to ensure that our customers benefit from the latest in fuel technology,” said Azman. “Our customers, who fill up with our Shell FuelSave and our recently crowned 1 Litre Challenge champion, know how far one litre of savings every tankful can take them,” he added.

According to him, Shell has built a reputation for offering exciting contests to reward its customers and have continuously improved on its rewards and contests. He said Shell increased both the grand prize amount and the number of prizes given out in its cash contests every year since the contests began three years ago.

Azman, who succeeds Datuk Mohzani Abdul Wahab who retired after 33 years with the company, began his career in Shell with Sarawak Shell Berhad in 1986 as a conceptual design engineer. After 10 years in various capacities, he joined the corporate and finance sectors of Shell Malaysia before taking up regional network roles. As the new managing director, he will lead Shell Malaysia’s downstream operations as well as the petroleum retail businesses of Malaysia, Singapore, Hong Kong and Brunei.

According to Azman, the Shell RM100,000 Weekly Cash Contest which has eight more weeks to go, received an overwhelming amount of entries during its first six weeks. Each week, Shell will give away RM100,000 to one lucky grand prize winner, RM10,000 to three first place winners and a RM100 consolation prize to 1,000 customers. In addition, all weekly winners get BonusLink points matching the cash reward figures.

The Shell Cash Contest which began on 30th November 2009 and runs till 7th March 2010, will reward more than 14,000 Shell customers with up to RM3.22 million in total cash. A series of “Shell FuelSave” road shows will also be held around Peninsular Malaysia until Feb 14.

PetrolWorld 260110    www.shell.com.my/fuelsave

 

 
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