Malaysia: Exxonmobil To Open New Petrol Stations

ExxonMobil plans to open another 10 to 15 petrol stations this year involving an investment of between RM10 million and RM15 million to maintain its share of the petrol retailing market.

Photo: ExxonMobil Delegates Mr Zaihan & Mr Theva at the recent PetrolWorld Forum in Langkawi.

ExxonMobil Malaysia Area Manager Mohd Shaibi Ahmad Hijazi said "We hope by continuing to invest in new outlets and doing a series of promotions will help us to at least retain the current customers in view of the current economic downturn,". The company currently has 530 petrol stations nationwide, he told reporters at the launch of the Esso and Mobil Smiles Drive rewards promotion.

Mohd Shaibi said ExxonMobil hoped to maintain its current market share of 20 percent by carrying out a series of promotions and improving customer services. He said the current economic slowdown has an impact on petrol sales as customers tend to be more cautious with their expenses but did not disclose any figures.

On the Smiles promotion, Mohd Shaibi said it was aimed at helping to ease customers' financial burden amid the high cost of living during the current global financial turmoil. He said that Smiles members could use their smiles points to redeem household items at savings of between 20 and 30 percent off the normal retail prices. The Smiles Card is a free loyalty programme card that enables customers to earn points from petrol purchases at both Esso and Mobil service stations.

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