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Malaysia: Caltex Premium 95 Launched in Kuala Lumpur

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Monday, 24 August 2009
Chevron Malaysia has officially announced the name of its new RON95 petrol as Caltex Premium 95 with Techron.

The new grade replaces its RON92 grade (Caltex Techron Silver) and will be sold alongside its RON97 grade which is now renamed as Caltex Premium 97 with Techron (previously Caltex Techron Gold). The move is in line with the government’s directive that the petroleum industry must drop RON92 and replace it with RON95 nationwide.

At this time, the price of RON95 is set at RM1.75 per litre, or 5 sen more than RON92 and 5 sen less than RON97. It is said that the government will either stop subsidizing RON97 or reduce the subsidy but either way, the price of that grade will go up to around RM2.00, it is expected. Nevertheless, the higher price of RON97, which has been more popular than RON92 all these years, is not expected to be an issue because most vehicles in Malaysia can run on RON95. Therefore, most motorists will be switching to the new grade and will even save money doing so.

Because RON95 is expected to become the dominant grade, the petroleum companies have ensured that the quality and performance characteristics are similar to that of their RON97 petrol. This wasn’t the case with all the brands where RON92 was concerned and only Caltex and BHPetrol were willing to confirm that the additive package in their RON92 was identical to that in their RON97.

“I can confirm that our new Caltex Premium 95 with Techron has exactly the same additive package as that of Caltex Premium 97 with Techron so whichever grade motorists choose, they will get the same superior benefits,” said Jeremy Oh, Country Chairman of Chevron Malaysia.  “As of today, around 40 of our stations are selling Caltex Premium 95 and we should have our entire network of over 420 stations with the new grade by September 1,” said Mr Oh.

According to Philip Chee, a Fuels Specialist at Chevron, the Techron additive package is quite expensive as one of its components is unique in that it does not leave any deposits after combustion. This is an important point to consider as additives are chemical compounds and some may remain behind after doing their work cleaning the engine.

While it may seem like a matter of just sending the new petrol grade to the stations and starting sales, the process is much more complex behind the scenes. According to Albert Lim, Chevron Malaysia’s Area Marketing Support Manager who heads the Caltex Premium RON95 program, the complexity is due to having separate tanks for RON92 and RON97 on the one hand, and the storage tanks for each grade are also not the same size.

“Due to lower demand for RON92, the tanks for this grade have been smaller while the RON97 tanks are larger. But RON92 is the grade that is to be phased out by RON95 which is take over from RON97 as the larger seller. So we had to come up with a procedure to not only make sure the new grade is supplied on time but to move RON97 to the smaller tank,” he explained.

He said that the other aspects of the exercise like pump refurbishment and education materials for customers were easy to do in comparison. “Chevron is very serious about product quality and integrity so we have made sure our procedures are strictly followed and customers will get the grade they pay for during this period of transition,” he stressed.

Incidentally, a quick way to identify pumps with RON95 petrol is to look for those with yellow nozzles. The colour has been adopted by all the companies except one for their RON95 grades. Mr Lim also drew attention to the dye in Caltex Premium 95 which is yellow in colour, giving the petrol a golden tint.

PetrolWorld 180809

 

 
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