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India: Competition Temperature Rises for Petrol Retailers

Print E-mail
Thursday, 22 October 2009
Competition in petrol retailing is being generated  as the Indian government established the Kirit Parikh committee to suggest reforms in fuel pricing.

Essar Oil and Reliance  are both expanding the rollout of their outlets, after a long period of rollback and dormancy. Reliance has re-opened 400  outlets. The company had around 1,450 fuel retail outlets and  in May 2008, RIL closed almost all its outlets, due to mounting losses as it was selling fuel much above the subsidised retail prices of state-owned oil companies. Essar Oil operates around 1,278 retail outlets and has around 2 per cent market share. The company’s plans are to take the number of outlets to 1,500 by March 2010.

While Essar Oil is selling auto fuel at par with rates of public sector companies that dominate the market, RIL is selling petrol at a Rs 2.50 premium to their prices at certain locations. The company, however, has priced diesel at par with PSU firms. “Our mainstay is diesel. Our outlets are mainly on the highways, so not many petrol users come to us. Higher petrol pricing helps us keep losses away,” said an RIL official.

State oil marketing companies are selling petrol at Rs 48.76 a litre and diesel at Rs 36.70 a litre in Mumbai, and at Rs 32.87 a litre for diesel and Rs 44.63 a litre for petrol in Delhi. Indian Oil Corporation has over 18,000 fuel retail outlets. Bharat Petroleum Corporation has over 10,000 and Hindustan Petroleum Corporation over 9,000.

“The private companies are banking on the Kirit Parikh committee report to have a level playing field and increase their market share. Also, if fuel prices are de-regulated, the proposed RIL and Indian Oil Corporation joint venture to operate the former’s retail outlets may not be needed,” said an industry expert on retailing.

The five-member Parikh panel was established last month and told to give a report in three months. The expert group will examine the current pricing policy of the four sensitive petroleum products — petrol, diesel, PDS kerosene and domestic LPG, and make recommendations for a viable and sustainable pricing policy for these products. Kirit Parikh, who chairs it, is a former member (energy) of the Planning Commission. Also on the panel are Isher Ahluwalia, head of the Indian Council for Research into International Economic Relations, and Suman Bery, head of the National Council of Applied Economic Research, beside the secretaries of finance and petroleum ministries.

This is the third high-level panel to be reporting on the issue. The earlier ones were chaired by C Rangarajan, currently chairman of the Prime Minister’s Economic Advisory Council, and by B K Chaturvedi, former Cabinet Secretary. Their reports have not been fully implemented. 
       
PetrolWorld 191009   Source : Local Media

  
   

 
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