UAE: ENOC &DEWA Raise Awareness to Reduce Water Consumption
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Friday, 28 August 2009 |
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In association with the Dubai Electricity & Water Authority (DEWA),
Emirates National Oil Company (ENOC) has launched a consumer awareness
campaign on reducing water consumption levels in Dubai. The campaign is
being run throughout the holy month of Ramadan at ENOC/EPPCO service
stations in Dubai.
Posters on the importance of reducing water consumption quoting wise
sayings from Prophet Mohammed, are placed in ENOC/EPPCO stations. They
also provide guidelines on how to perform the six steps of Wudhu
(Ablution), the Islamic act of cleanliness using water in preparation
for prayers.
Khalid Hadi, ENOC Group Brand & Marketing Manager, said: “As part
of our community involvement programmes, we are always keen to initiate
awareness campaigns to gather public understanding and support for
issues that affect the well-being of everyone. Recent studies show that
the UAE has one of the highest water consumption levels in the world
due to climatic conditions and increased utilization. It is essential
to join hands to help address this issue and our awareness campaign in
this regard, aims to conserve water by making more people understand
the seriousness of the problem. “
“There is no better time than the holy month to raise awareness on such
issues as Ramadan is a time for reflection and good deeds,” Hadi added.
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